Handbook of CRM
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent knowledge, it is underpinned by:* Clear and comprehensive explanations of the key concepts in the field* Vignettes and full cases from major businesses internationally* Definitive references and notes to further sources of information on every aspe…
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Produktdetails
- ISBN: 978-1-136-40018-6
- EAN: 9781136400186
- Produktnummer: 14000208
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 464 S.
- Plattform: PDF
- Masse: 3'984 KB
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