Market Evolution in Developing Countries
The Unfolding of the Indian Market
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of…
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Produktdetails
Weitere Autoren: Jain, Subhash C
- ISBN: 978-1-136-58438-1
- EAN: 9781136584381
- Produktnummer: 14481356
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 350 S.
- Plattform: PDF
- Masse: 6'225 KB
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