The Future of the Multinational Company
Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
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Produktdetails
Weitere Autoren: Ghoshal, Sumantra / Markides, Constantinos C. / Stopford, John / Yip, George
- ISBN: 978-0-470-85065-7
- EAN: 9780470850657
- Produktnummer: 19337283
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 282 S.
- Masse: H25.3 cm x B17.9 cm x D2.1 cm 658 g
- Gewicht: 658
Über den Autor
The Editors of this book are recognised as key thinkers in the area of strategy and international business. The book itself is based on a conference held at the London Business School in honour of John Stopford, one of the most influential thinkers in the field of international business. The contributors to this book are leading authorities in the field.This formidable combination of people responsible for this book speaks for itself.
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