Rebuilding Empires
How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, Target chief marketing officer Jeff Jones, and several other key players in both companies. Bricks and mortar retailing is not dead, and Best Buy shows others how to capitalize on their own physical spaces. Lee shows how showrooming is an asset rather than a liability, how physical space and o…
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Produktdetails
- ISBN: 978-1-137-47481-0
- EAN: 9781137474810
- Produktnummer: 22458032
- Verlag: St. Martin's Publishing Group
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 1'811 KB
- Abbildungen: Includes 5-10 images throughout
Über den Autor
Thomas Lee
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How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing
How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing
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