Andrew Ingram

An Advertiser's Guide to Better Radio Advertising

Tune In to the Power of the Brand Conversation Medium

Ebook (PDF Format)

AN ADVERTISERS GUIDE TO BETTER RADIO ADVERTISING Tune In to the Power of the Brand Conversation Medium. This is a remarkably valuable book on two counts. It will help every advertiser and agency get a great deal more for their radio money. And as a result, it elegantly illustrates how proper marketing knock spots off selling as a way of selling anything. - Jeremy Bullmore, WPP Short writing the ads for you , it is hard to imagine a better book on radio advertising. It also makes a strong case for radio in today's marketing: as powerful credible tool to build word of mouth. If your customers have ears, you should probably read this book. - Joh… Mehr

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Produktdetails

Weitere Autoren: Barber, Mark

ISBN: 978-0-470-01611-4
EAN: 9780470016114
Produktnummer: 13872142
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2006
Seitenangabe: 132 S.
Plattform: PDF
Masse: 9'830 KB

Über den Autor

Mark Barber After graduating from the University of Life, Mark spent 18 years as a media planner in a variety of media agencies before joining the Radio Advertising Bureau in 2001. He has been using radio as an advertising medium since 1983, during which time his perspective has moved from audience cost-per-thousands to the communication benefits of the medium. Mark's previous contributions to radio literature include Understanding Radio, the Brand Conversation Medium and Radio Advertising Effectiveness for Dummies. In his spare time, he supports Charlton Athletic, is teaching himself to speak Turkish, and entertains his children with bad jokes and poorly executed magic tricks. Andrew Ingram Andrew has a broad-based experience in advertising and media. After graduating from Cambridge in 1979, he started commercial life in the advertisement department of the Daily Mail, going on through quantitative research, and qualitative research, and eventually moving into account planning before joining the RAB in 1992. Andrew's previous books include Wireless Wisdom and Understanding Radio. He is a regular speaker at media and advertising conferences across the globe. In his spare time, he indulges in daughters and classic cars, and an art project involving old plastic bags in trees. The authors work together at the Radio Advertising Bureau on a daily basis, helping advertisers and agencies overcome the barriers that are preventing them from using radio advertising more effectively. It is this experience that has informed the development of this book.