Auditing Social Media
A Governance and Risk Guide
Practical, big-picture guidance toward a mastery of social mediabenefits and the risks to avoidPacked with useful web links, popular social media tools,platforms, and monitoring tools, Auditing Social Media showsyou how to leverage the power of social media for instant businessbenefits while assessing the risks involved. Your organization seesthe value in social media and wants to reach new markets, yet thereare risks and compliance issues that must be considered.Auditing Social Media equips you to successfully partnerwith your business in achieving its social media goals and track itthrough strong metrics.* Shows how to ensure your business…
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Produktdetails
Weitere Autoren: Jacka, J. Mike
- ISBN: 978-1-118-06371-2
- EAN: 9781118063712
- Produktnummer: 13847803
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 208 S.
- Plattform: EPUB
- Masse: 608 KB
- Auflage: 1. Auflage
Über den Autor
Peter R. Scott, APR, is a senior-level social media and public relations strategist, working with some of the world's largest and most respected brands and agencies. For more than fifteen years, Peter has led numerous communications, marketing, and interactive media, including serving as the director of marketing and web operations for The Institute of Internal Auditors. J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked in internal audit since 1983. He has been involved in all aspects of the profession, including development of fraud protocols and procedures, development of a training curriculum and materials for a 200-person audit shop, design of continuous audit techniques used to streamline field audit processes, and management of a thirty person department. He is coauthor of the book Business Process Mapping: Improving Customer Satisfaction, published by Wiley.
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