The Wallet Allocation Rule
Winning the Battle for Share
Praise for THE WALLET ALLOCATION RULEThis is it! Finally, something definitive about what it takes to win the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science, The Wallet Allocation Rule is a definite must-read.-Peter Jueptner, Executive Vice President of Strategy and New Business Development, Esteé Lauder Inc.The authors expose Net Promoter as The Emperor's New Clothes and explain a superior metric that brings in the dimension of competition, providing managers with an effective way to drive beyond traditional customer satisfaction to achieve goals for profitability, market share, and growth. Groundbrea…
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Produktdetails
Weitere Autoren: Aksoy, Lerzan / Williams, Luke / Buoye, Alexander J.
- ISBN: 978-1-119-03731-6
- EAN: 9781119037316
- Produktnummer: 16901547
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 240 S.
- Masse: H23.8 cm x B16.1 cm x D2.5 cm 429 g
- Gewicht: 429
Über den Autor
TIMOTHY KEININGHAM is Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty.LERZAN AKSOY is Professor of Marketing at Fordham University Schools of Business.LUKE WILLIAMS is Vice President at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements.ALEXANDER BUOYE is Assistant Professor of Marketing at Fordham University Schools of Business.
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