E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
The advent of the era of &quote;e-Service,&quote; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing,…
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Produktdetails
Weitere Autoren: Kannan, P. K.
- ISBN: 978-1-315-29127-7
- EAN: 9781315291277
- Produktnummer: 24371658
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 320 S.
- Plattform: EPUB
- Masse: 4'739 KB
- Abbildungen: tables, figures, index
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