European Perspectives in Marketing
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor:Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European countries, as there is a strong demand in these ten countries for variou…
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Produktdetails
- ISBN: 978-1-136-42744-2
- EAN: 9781136427442
- Produktnummer: 14479739
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 182 S.
- Plattform: PDF
- Masse: 2'630 KB
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