Artificial Intelligence for Marketing
Practical Applications
PRAISE FOR ARTIFICIAL INTELLIGENCE FOR MARKETING Yes, AI is going to upend much of the marketing world too. Jim Sterne gives us a peek into that future, which is already happening. -Seth Godin, Author, Purple Cow The marketing we knew is about to disappear forever. AI is our future, and our present. Jim Sterne's latest should be required reading for every marketer in the world. -Jay Baer, President of Convince & Convert and author of Hug Your Haters Artificial Intelligence doesn't happen without well-structured and documented data so I have dedicated my sixth company, data.world, to that mission. I'm so glad that my long-time friend, Jim…
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Produktdetails
- ISBN: 978-1-119-40637-2
- EAN: 9781119406372
- Produktnummer: 23870088
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 368 S.
- Plattform: PDF
- Masse: 4'716 KB
Über den Autor
JIM STERNE is founder of the eMetrics Summit and cofounder and Board Chair of the Digital Analytics Association. An internationally known speaker and consultant, he is the author of numerous books, including 101 Things You Should Know About Marketing Optimization Analysis, Social Media Metrics, and The Devil's Data Dictionary.
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