Strategic Marketing For Health Care Organizations
Building A Customer-Driven Health System
Praise for Strategic Marketing for Health Care Organizations This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech firms to Web portals, that illustrate how to make it happen. A tour de force. -Regina E. Herzlinger, Nancy R. McPherson Professor of Business Administration, Harvard Business School This book is a first-rate introduction to the concepts and tools professional marketers use to develop cutting-edge value propositions for key target audiences in a range of health care arenas. It offers both fr…
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Produktdetails
Weitere Autoren: Kotler, Philip / Shalowitz, Joel I.
- ISBN: 978-1-118-04717-0
- EAN: 9781118047170
- Produktnummer: 13875367
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 576 S.
- Plattform: EPUB
- Masse: 4'509 KB
Über den Autor
THE AUTHORS Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management and the author of more than thirty books. Joel Shalowitz is Professor of Health Industry Management and director of the Health Industry Management Program at the Kellogg School of Management and Professor of Medicine and Preventive Medicine, Feinberg School of Medicine, Northwestern University. Robert J. Stevens is president of Health Centric Marketing in Durham, North Carolina and an Adjunct Professor at the School of Public Health at the University of North Carolina at Chapel Hill.
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