Persuasive Communication
How Audiences Decide
This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences ' from analysts to CEOs ' to help students better understand why audiences make the decisions they make and how to influence them.
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Produktdetails
- ISBN: 978-1-138-92037-8
- EAN: 9781138920378
- Produktnummer: 19863334
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 464 S.
- Masse: H18.2 cm x B30.5 cm x D3.0 cm 918 g
- Auflage: 2 New edition
- Abbildungen: Following School Principal; 16 Line drawings, black and white; 22 Halftones, black and white; 22 Tables, black and white; 38 Illustrations, black and white
- Gewicht: 918
- Sonstiges: Undergraduate
Über den Autor
Richard O. Young is a Professor of Management Communication at Carnegie Mellon University, USA.
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