Marketing in Central and Eastern Europe
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries'marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of inter…
Mehr
CHF 47.05
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-317-94887-2
- EAN: 9781317948872
- Produktnummer: 17033739
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 122 S.
- Plattform: PDF
- Masse: 4'002 KB
100 weitere Werke von Erdener Kaynak:
Utilizing New Information Technology in Teaching of International Business
Ebook (EPUB Format)
CHF 38.05
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Ebook (EPUB Format)
CHF 50.30
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Ebook (EPUB Format)
CHF 59.35
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Ebook (PDF Format)
CHF 59.35
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Ebook (PDF Format)
CHF 50.30
International Business Teaching in Eastern and Central European Countries
Ebook (EPUB Format)
CHF 54.80
Business Simulations, Games, and Experiential Learning in International Business Education
Ebook (PDF Format)
CHF 54.15
Business Simulations, Games, and Experiential Learning in International Business Education
Ebook (EPUB Format)
CHF 54.15
Bewertungen
Anmelden