The Untold Story of Advertising - Masters of Marketing Secrets
Origins of American Marketing Revealed
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising.He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting.By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day.Originally published in 26 installments of Advertising Age, this book tak…
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Produktdetails
Weitere Autoren: Lasker, Albert D.
- ISBN: 978-1-312-10019-0
- EAN: 9781312100190
- Produktnummer: 16470743
- Verlag: Lulu.com
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 358 S.
- Masse: H22.9 cm x B15.2 cm x D2.1 cm 550 g
- Abbildungen: Paperback
- Gewicht: 550
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