Bridging the Culture Gap
A Practical Guide to International Business Communication
As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to interpret the party line, comm…
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Produktdetails
Weitere Autoren: Fox, Chris
- ISBN: 978-0-7494-5274-2
- EAN: 9780749452742
- Produktnummer: 3620572
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 218 S.
- Masse: H23.4 cm x B15.6 cm x D1.1 cm 339 g
- Abbildungen: Paperback
- Gewicht: 339
Über den Autor
Penny Cart¿ has been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients.
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