eTourism case studies
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted su…
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Produktdetails
Weitere Autoren: Buhalis, Dimitrios (Hrsg.)
- ISBN: 978-1-136-40501-3
- EAN: 9781136405013
- Produktnummer: 14000279
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 520 S.
- Plattform: PDF
- Masse: 5'392 KB
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