James J. (Hrsg.) Zhang
The Global Football Industry
Marketing Perspectives
Ebook (EPUB Format)
In recent years, football's status as the world's sport has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football…
Mehr
Beschreibung
In recent years, football's status as the world's sport has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
CHF 46.45
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Pitts, Brenda G. (Hrsg.)
- ISBN: 978-1-351-11796-8
- EAN: 9781351117968
- Produktnummer: 25894060
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 352 S.
- Plattform: EPUB
- Masse: 7'955 KB
- Abbildungen: 27 schwarz-weiße Abbildungen, 3 schwarz-weiße Fotos, 24 schwarz-weiße Zeichnungen, 47 schwarz-weiße Tabellen
Über den Autor
James J. Zhang is Professor and Director of the International Center for Sport Management (ICSM) at the University of Georgia in Athens, Georgia, USABrenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University in Atlanta, Georgia, USA
31 weitere Werke von James J. (Hrsg.) Zhang:
Marketing Perspectives
Ebook (PDF Format)
CHF 47.05
Marketing Perspectives
Ebook (EPUB Format)
CHF 47.05
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.