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Mike Press

The Design Experience

The Role of Design and Designers in the Twenty-First Century

Ebook (PDF Format)

How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today's world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If… Mehr

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Produktdetails


Weitere Autoren: Cooper, Rachel
  • ISBN: 978-1-351-89171-4
  • EAN: 9781351891714
  • Produktnummer: 22636612
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 224 S.
  • Plattform: PDF
  • Masse: 1'764 KB

Über den Autor


Mike Press is Professor of Design Research and Head of the Art and Design Research Centre at Sheffield Hallam University. He has written widely in the fields of design, the applied arts and design management, has addressed conferences worldwide and has broadcast on television and radio. Rachel Cooper is Professor of Design Management at the University of Salford where she is Director of the Adelphi Institute for Research into Creative Arts and Sciences. Author of many books and papers in the field of design research, she is also the founder of both the European Academy of Design and the Design Journal of which she is the Editorial Chair. The authors collaborated previously in writing The Design Agenda: a guide to successful design management which is published in both English and Chinese. They have co-directed projects for the Design Council, and have established the Design Policy Partnership as a think tank and research consultancy advancing socially responsible design.

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