Marketing for Architects and Engineers
A new approach
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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Produktdetails
- ISBN: 978-1-135-82035-0
- EAN: 9781135820350
- Produktnummer: 14832928
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 148 S.
- Plattform: PDF
- Masse: 1'512 KB
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