The Routledge Companion to Consumer Behavior Analysis
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its…
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Produktdetails
- ISBN: 978-1-317-91345-0
- EAN: 9781317913450
- Produktnummer: 19573752
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 470 S.
- Plattform: EPUB
- Masse: 6'608 KB
- Abbildungen: 76 schwarz-weiße Abbildungen, 76 schwarz-weiße Zeichnungen, 39 schwarz-weiße Tabellen
Über den Autor
Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he directs the Consumer Behavior Analysis Research Group (CBAR), and he is also Visiting Professor in Economic Psychology at the University of Durham, UK.
2 weitere Werke von Gordon R. (Hrsg.) Foxall:
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