How to Write a Marketing Plan
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
CHF 18.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
- ISBN: 978-0-7494-7571-0
- EAN: 9780749475710
- Produktnummer: 19708793
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 192 S.
- Masse: H21.7 cm x B13.9 cm x D1.7 cm 251 g
- Auflage: 5. A.
- Reihenbandnummer: 70
- Gewicht: 251
Über den Autor
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
38 weitere Werke von John Westwood:
Bewertungen
Anmelden