Television and Political Advertising
Volume I: Psychological Processes
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the r…
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Produktdetails
- ISBN: 978-1-135-43722-0
- EAN: 9781135437220
- Produktnummer: 16949822
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 376 S.
- Plattform: PDF
- Masse: 13'129 KB
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