Ambush Marketing and Brand Protection: Law and Practice
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
CHF 349.00
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Produktdetails
- ISBN: 978-0-19-969645-1
- EAN: 9780199696451
- Produktnummer: 22675449
- Verlag: OXFORD UNIV PR
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 464 S.
- Auflage: 2. A.
Über den Autor
Phillip Johnson is a barrister specialising in intellectual property law, media law, entertainment and sports law. Formerly, he was a legal adviser to the Patent Office from 2003 to 2007. He is also a Visiting Senior Fellow at Queen Mary, University of London and a Visiting Professor at the Jersey Law Institute. He is presently the Chair of the Expert Advisory Group on Trade Marks and Designs for the Intellectual Property Office and a Chair of the Brands and CustomResearch Group at the Intellectual Property Institute
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