Marketing Management Approach at ADMECO AG
Case Study Review
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Strathclyde, language: English, abstract: This paper discusses the potential benefits of marketing management for a small business operation, in this case ADMECO AG. The first part of the assignment introduces the concept of marketing orientation as a theory and critically assesses the marketing orientation in the company. In section two, a marketing audit evaluates the current situation, drawing on supporting material from primary & secondary market research sources. The potential for marketing activities i…
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Produktdetails
- ISBN: 978-3-656-00456-1
- EAN: 9783656004561
- Produktnummer: 12965491
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 31 S.
- Plattform: EPUB
- Masse: 1'427 KB
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