Does Marketing Need Reform?: Fresh Perspectives on the Future
Fresh Perspectives on the Future
Many marketers fear that the field's time-worn principles are losing touch with today's realities. &quote;Does Marketing Need Reform?&quote; collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; &quote;Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well.&quote; The contributors seek to understand and explain how and why marketing has veered significan…
Mehr
CHF 59.35
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Sisodia, Rajendra S
- ISBN: 978-1-317-47287-2
- EAN: 9781317472872
- Produktnummer: 18404158
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 360 S.
- Plattform: EPUB
- Masse: 9'924 KB
- Abbildungen: tables, figures, references, name & subject indexes
36 weitere Werke von Jagdish N Sheth:
Give Your Business a Heart (Collection)
Fresh Perspectives on the Future
Fresh Perspectives on the Future
Ebook (PDF Format)
CHF 41.90
Genes, Climate, and Consumption Culture
Fresh Perspectives on the Future
Fresh Perspectives on the Future
Ebook (EPUB Format)
CHF 52.25
Does Marketing Need Reform?: Fresh Perspectives on the Future
Fresh Perspectives on the Future
Fresh Perspectives on the Future
Ebook (PDF Format)
CHF 59.35
Breakout Strategies for Emerging Markets
Fresh Perspectives on the Future
Fresh Perspectives on the Future
Ebook (PDF Format)
CHF 52.25
ValueSpace: Winning the Battle for Market Leadership
Fresh Perspectives on the Future
Fresh Perspectives on the Future
Ebook (PDF Format)
CHF 71.85
Bewertungen
Anmelden