Bernd H. Schmitt

There's No Business That's Not Show Business

Marketing in an Experience Culture

Ebook (PDF Format)

This book shows how to apply the thinking and the techniques of show business to your company's overall branding and marketing strategy, turning your company into a kind of performance art that will win greater share of mind and wallet.

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Produktdetails

Weitere Autoren: Rogers, David L. / Vrotsos, Karen L.

ISBN: 978-0-13-204467-7
EAN: 9780132044677
Produktnummer: 31714050
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2003
Seitenangabe: 320 S.
Plattform: PDF
Auflage: 1. Auflage

Über den Autor

Bernd H. Schmitt is a world authority on customer experience, brands, and innovation. He is Professor at Columbia Business School, Executive Director of the Center on Global Brand Leadership, and CEO of The EX Group, a customer experience consulting firm. He has lectured and consulted in 20 countries, appearing on CNN, CNNfn, BBC, Bloomberg, and CNBC. He wrote the global bestseller Experiential Marketing and Customer Experience Management. David L. Rogers heads the show business practice for The EX Group, where he works with clients to develop experiences that engage customers, differentiate products and brands, and create long-term value. Rogers came to show business via 20 years of performing, composing, and producing for the stage. Karen Vrotsos is a freelance communications specialist. She provides consulting and research for books, online courses, and show business events. She has taught business writing and public speaking for professionals.