Service Marketing Communications
Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets S…
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Produktdetails
- ISBN: 978-1-944659-21-9
- EAN: 9781944659219
- Produktnummer: 25822916
- Verlag: Ws Professional
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 82 S.
- Masse: H22.9 cm x B15.2 cm x D0.4 cm 134 g
- Reihenbandnummer: 5
- Gewicht: 134
32 weitere Werke von Jochen Wirtz:
Winning In Service Markets: Success Through People, Technology And Strategy
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