The New Rules of Lead Generation
Proven Strategies to Maximize Marketing ROI
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing—until now—is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation, marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows…
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Produktdetails
- ISBN: 978-0-8144-3261-7
- EAN: 9780814432617
- Produktnummer: 13969119
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 288 S.
- Masse: H23.8 cm x B16.2 cm x D2.5 cm 566 g
- Gewicht: 566
Über den Autor
DAVID T. SCOTT has served as a top-tier marketing executive for Fortune 500 companies and billion-dollar enterprises. He is currently the CEO and founder of Marketfish, a lead-generation marketing company with offices in Seattle and New York.
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