Professional Services Marketing
How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
This book is that rare thing: simutaneously wise, practical, readily accessible, and data driven. A necessary addition to your reading. -David Maister, author of Managing the Professional Service Firm Praise for Professional Services Marketing Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive . . . BRAVO! -Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain It's no longer sufficient to be a good 'expert for hire'-you need a brand and a powerf…
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Produktdetails
Weitere Autoren: Frederiksen, Lee / Doerr, John E.
- ISBN: 978-1-118-68845-8
- EAN: 9781118688458
- Produktnummer: 16369539
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 368 S.
- Plattform: PDF
- Masse: 7'920 KB
- Auflage: 2. Aufl.
Über den Autor
MIKE SCHULTZ is the Co-President of RAIN Group and coauthor of the bestselling Rainmaking Conversations and Professional Services Marketing. He was named the global Top Sales Thought Leader in 2011 by Top Sales Awards. He is also Publisher of RainToday.com, which was named the Top Sales and Marketing Resource Site in 2010 and 2011. He is frequently quoted in news outlets such as Business Week, Inc. magazine, MSNBC, the Huffington Post, and others. JOHN E. DOERR is the Co-President of RAIN Group and coauthor of Rainmaking Conversations and Professional Services Marketing. John was named the Top Sales Thought Leader in 2011 by Top Sales Awards and has trained thousands of sales professionals, helping them master the complex sale through in-house training and public presentations, both domestically and abroad. LEE W. FREDERIKSEN, PhD, is Managing Partner at Hinge. He has worked with many global brands, including Anheuser Busch, American Express, Capital One, Monster.com, and Yahoo! Lee has been quoted in Fortune, New York Times, USA Today, Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age, as well as numerous trade and professional journals.
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