Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.So, how does a company succeed in a world gone green?In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from hi…
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Produktdetails
Weitere Autoren: Pike, Cara
- ISBN: 978-0-07-160030-9
- EAN: 9780071600309
- Produktnummer: 3782427
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 290 S.
- Masse: H23.3 cm x B16.0 cm x D2.3 cm 576 g
- Gewicht: 576
Über den Autor
Joel Makower is Executive Editor of GreenBiz.com® and other websites, research, and events produced by Greener World Media, Inc., of which he is cofounder and chairman. He has 20 years' experience advising companies on green strategy and marketing and is author of more than a dozen books, including The Green Consumer and The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business.
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