Jill Griffin

Taming the Search-and-Switch Customer

Earning Customer Loyalty in a Compulsion-to-Compare World

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Praise for Taming the Search-and-Switch CustomerWhat an excellent wake-up call! Your company's most valuable asset-your loyal customers-have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business.?-Gerald Evans, president, Hanes Brands Supply Chain and Asia Business DevelopmentIn this dynamic treatise on customer retention, Jill Griff… Mehr

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Produktdetails

ISBN: 978-0-470-34504-7
EAN: 9780470345047
Produktnummer: 4239261
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 288 S.
Masse: H23.1 cm x B16.4 cm x D2.5 cm 476 g
Gewicht: 476

Über den Autor

Jill Griffin, known to her clients as The Loyalty Maker, is an award-winning author, consultant, and speaker. Since 1988 she has led Austin-based Griffin Group, helping B2B and B2C firms, large and small, build fiercely loyal customers. She is the author of Customer Loyalty, which was named to Harvard Business School's Working Knowledge list and has been translated into six languages, as well as a co-authored book, Customer Winback. An in-demand speaker, Jill keynotes conferences worldwide. Reach Jill at www.loyaltysolutions.com.