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Nir Eyal

Hooked

How to Build Habit-Forming Products

Ebook (EPUB Format)

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this s… Mehr

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Produktdetails

  • ISBN: 978-0-241-97185-7
  • EAN: 9780241971857
  • Produktnummer: 17832005
  • Verlag: Penguin
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 256 S.
  • Plattform: EPUB
  • Masse: 4'772 KB

Über den Autor

Nir Eyal

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