Analysing Media Texts
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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Produktdetails
Weitere Autoren: Parker, David
- ISBN: 978-1-4411-6941-9
- EAN: 9781441169419
- Produktnummer: 13846052
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 104 S.
- Plattform: PDF
- Masse: 3'989 KB
Über den Autor
Dr Burn is a lecturer in Media Education at the London Institute of Education.
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