Unusually Useful Web Book, The

Learn how to retain a better web site through the usage of instant real-world worksheets and never seen before unusually useful tips! Discover unusually useful website tips and tricks for increasing traffic, visitor frequency, and search engine rankings, and selecting traffic analysis software. Written by the former VP of Content Development for HotWired, the worlds first commercial content site. Includes interviews with top websites practicing Junes tips - such as girl.com, guru.com, babycenter.com, and more. June Cohen's Unusually Useful Web Book is just that - full of unusually useful tips and tricks you need to make the best website quickly and without expense. Much in the same engaging and informative style Steve Krug applies with Don't Make Me Think!(New Riders), June offers common sense tips and tricks that website designers and developers can employ to make an immediate difference! Appropriately broken down, June's insight covers the four main areas of web site development: Planning, Designing, Building, and Maintaining. How-to topics include best use of traffic analysis software, increasing web site traffic, project team setup, obtaining website reviewers faster, and much more. Lessons from the Trenches interviews lay out like magazine articles, extending this book's easy-to-use, quick-read layout. Readers will benefit from the action sidebars with worksheets and templates, and steal-this-idea sidebars. No other book brings you such helpful insider information in such a fast and easy way!