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Cele C. Otnes

Royal Fever

The British Monarchy in Consumer Culture

Ebook (EPUB Format)

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling?  Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that sh… Mehr

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Produktdetails


Weitere Autoren: Maclaran, Pauline
  • ISBN: 978-0-520-96214-9
  • EAN: 9780520962149
  • Produktnummer: 21596739
  • Verlag: Vanderbilt University Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 384 S.
  • Plattform: EPUB
  • Masse: 13'657 KB
  • Auflage: 1. Auflage

Über den Autor


Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.

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