Sexy Little Numbers
How to Grow Your Business Using the Data You Already Have
Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added - in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or stati…
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Produktdetails
Weitere Autoren: Brown, Paul B.
- ISBN: 978-0-307-88836-5
- EAN: 9780307888365
- Produktnummer: 15728064
- Verlag: Crown
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 272 S.
- Plattform: EPUB
- Masse: 5'526 KB
Über den Autor
DIMITRI MAEX is Managing Director of OgilvyOne New York, Ogilvy & Mather's Direct and Digital operations. He also serves as the head of the company's Global Data Practice, a team that has been recognized by Forrester Research as being number one in the industry. Renowned worldwide for the analytics solutions he's developed, he has helped companies such as GlaxoSmithKline, IBM, Philips, Siemens, Sears, UPS, and many other global enterprises employ hugely profitable and radically new uses for their data and analysis. PAUL B. BROWN, a long-time contributor to The New York Times, is a bestselling author who has collaborated on numerous business classics including Customers for Life (with Carl Sewell) and Your Marketing Sucks (with Mark Stevens).
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