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Neil G. Kotler

Museum Marketing and Strategy

Designing Missions, Building Audiences, Generating Revenue and Resources

Buch

The Second Edition of a Groundbreaking BookThis newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how toDefine the exchange process between a museum's offerings and consumer valueDifferentiate a museum and communic… Mehr

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Produktdetails


Weitere Autoren: Kotler, Philip / Kotler, Wendy I.
  • ISBN: 978-0-7879-9691-8
  • EAN: 9780787996918
  • Produktnummer: 3648324
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2008
  • Seitenangabe: 544 S.
  • Masse: H24.0 cm x B18.4 cm x D3.5 cm 986 g
  • Auflage: 2. A.
  • Gewicht: 986

Über den Autor


Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution.Philip Kotler is?the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois.Wendy I. Kotler is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.

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