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Guy Kawasaki

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the latest wisdom about social media, crowdfunding, cloud computing, and many other topics.Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or th… Mehr

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Produktdetails


Weitere Autoren: Filby, Lindsey
  • ISBN: 978-1-59184-811-0
  • EAN: 9781591848110
  • Produktnummer: 17148910
  • Verlag: Penguin Putnam
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 336 S.
  • Masse: H23.5 cm x B15.9 cm x D2.5 cm 430 g
  • Abbildungen: s/w. Fotos
  • Gewicht: 430

Über den Autor


Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers..

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