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Sunil Gupta

Driving Digital Strategy

A Guide to Reimagining Your Business

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Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard… Mehr

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Produktdetails


  • ISBN: 978-1-63369-268-8
  • EAN: 9781633692688
  • Produktnummer: 25576946
  • Verlag: Ingram Publishers Services
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 256 S.
  • Masse: H24.3 cm x B16.4 cm x D2.5 cm 506 g
  • Gewicht: 506

Über den Autor


Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone.Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323

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