An SPSS Guide for Tourism, Hospitality and Events Researchers
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the ind…
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Produktdetails
Weitere Autoren: Gursoy, Dogan (Hrsg.) / Chowdhary, Nimit (Hrsg.)
- ISBN: 978-1-00-017666-7
- EAN: 9781000176667
- Produktnummer: 33884823
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 430 S.
- Plattform: PDF
- Masse: 31'781 KB
- Auflage: 1. Auflage
- Abbildungen: 208 schwarz-weiße Abbildungen, 163 schwarz-weiße Fotos, 45 schwarz-weiße Zeichnungen, 125 schwarz-weiße Tabellen
Über den Autor
Rahul Pratap Singh Kaurav is an Assistant Professor in Marketing and Tourism Management at the Prestige Institute of Management, Gwalior, India. Dogan Gursoy is the Taco Bell Distinguished Professor in Hospitality Business Management in the School of Hospitality Business Management, Washington State University, USA.Nimit Chowdhary is a Professor at the Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi, India.
1 weiteres Werk von Rahul Pratap Singh (Hrsg.) Kaurav:
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