The End of Corporate Imperialism
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid-which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries-and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us toda…
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Produktdetails
Weitere Autoren: Lieberthal, Kenneth
- ISBN: 978-1-63369-141-4
- EAN: 9781633691414
- Produktnummer: 22278304
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 80 S.
- Plattform: EPUB
- Masse: 358 KB
Über den Autor
Prahalad, C. K./ Lieberthal, Kenneth
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