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Andreas Mebert

An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy

How to Create Uncontested Market Space

Ebook (PDF Format)

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call red oceans, and instead seek out new markets, or blue oceans. Once the blue o… Mehr

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Produktdetails


Weitere Autoren: Lowe, Stephanie
  • ISBN: 978-1-351-35021-1
  • EAN: 9781351350211
  • Produktnummer: 23809433
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 98 S.
  • Plattform: PDF
  • Masse: 3'295 KB

Über den Autor


Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.

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