Persona Studies: An Introduction
The first and definitive major text on personas in contemporary cultureModern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves-curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a…
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Produktdetails
Weitere Autoren: Barbour, Kim
- ISBN: 978-1-118-93504-0
- EAN: 9781118935040
- Produktnummer: 29891875
- Verlag: Blackwell Publ
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 272 S.
- Masse: H23.1 cm x B15.5 cm x D1.8 cm 612 g
- Gewicht: 612
Über den Autor
P. David Marshall is Professor and Personal Research Chair in New Media, Communication and Cultural Studies, Deakin University, Australia.Christopher Moore is Senior Lecturer in Digital Communication and Media, University of Wollongong, Australia.Kim Barbour is Lecturer in Media, School of Humanities, Faculty of Arts, University of Adelaide, Australia.
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