Pricing Services and Revenue Management
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, t…
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Produktdetails
- ISBN: 978-1-944659-18-9
- EAN: 9781944659189
- Produktnummer: 25823027
- Verlag: Ws Professional
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 70 S.
- Masse: H23.3 cm x B15.2 cm x D0.7 cm 120 g
- Abbildungen: Paperback
- Gewicht: 120
32 weitere Werke von Jochen Wirtz:
Winning In Service Markets: Success Through People, Technology And Strategy
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