Strategic Management: An Executive Perspective
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of g…
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Produktdetails
Weitere Autoren: Pearce, John A.
- ISBN: 978-1-63157-073-5
- EAN: 9781631570735
- Produktnummer: 17520608
- Verlag: Cab Intl
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 180 S.
- Masse: H22.9 cm x B15.2 cm x D1.4 cm 402 g
- Gewicht: 402
Über den Autor
Professor, University of Oregon
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