John M. Bryson
Visual Strategy
Strategy Mapping for Public and Nonprofit Organizations
Ebook (PDF Format)
Strategic planning becomes visual with strategy maps and thetools, techniques, and guidance for turning them into effectiveaction.Developed as a companion workbook to John Bryson's best-sellingStrategic Planning in Public and Nonprofit Organizations,Visual Strategy: A Workbook for Strategy Mapping in Public andNonprofit Organizations, goes beyond making the case for goodand effective strategic planning to making strategy visual througheffective strategy mapping. Strategy mapping prevents groups ofpeople from talking over one another and going around in circles.It helps people speak and be heard, produce lots of ideas andunderstand how they fi…
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Beschreibung
Strategic planning becomes visual with strategy maps and thetools, techniques, and guidance for turning them into effectiveaction.Developed as a companion workbook to John Bryson's best-sellingStrategic Planning in Public and Nonprofit Organizations,Visual Strategy: A Workbook for Strategy Mapping in Public andNonprofit Organizations, goes beyond making the case for goodand effective strategic planning to making strategy visual througheffective strategy mapping. Strategy mapping prevents groups ofpeople from talking over one another and going around in circles.It helps people speak and be heard, produce lots of ideas andunderstand how they fit together, make use of causal reasoning, andclarify ultimately what they want to do in terms of mission, goals,strategies, and actions. Strategy mapping can join process andcontent in such a way that good ideas worth implementing are foundand the agreements and comments needed to implement them arereached. The result is living strategic plans that act as usefulguides to action.With detailed examples, actual strategy maps, process guidelinesand hand-drawn illustrations, the book will help leaders, managers,students and other professionals see patterns across mission,goals, strategies and actions while helping to identify areas ofalignment and misalignment and determine, real time, where elementsare needed, missing or not useful in a strategic plan.For leaders and managers of public and nonprofit organizations,facilitators and consultants, professors and students of strategicplanning, strategic management, strategic mapping, and publicpolicy, professional development workshops focused on strategicplanning and strategy mapping.
CHF 37.00
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Produktdetails
Weitere Autoren: Ackermann, Fran / Eden, Colin
- ISBN: 978-1-118-87695-4
- EAN: 9781118876954
- Produktnummer: 16578611
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 240 S.
- Plattform: PDF
- Masse: 63'280 KB
- Auflage: 1. Auflage
Über den Autor
JOHN M. BRYSON is McKnight Presidential Professor of Planning and Public Affairs at the Humphrey Institute at the University of Minnesota. FRAN ACKERMANN is a Professor of Strategy and Dean of Research and Development at Curtin Business School, Curtin University, Perth, Australia. COLIN EDEN is Vice Dean and Professor of Management Science and Strategic Management in the Strathclyde Business School, University of Strathclyde, Scotland.
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