Market Segmentation
How to Do It and How to Profit from It
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
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Produktdetails
- ISBN: 978-1-118-43267-9
- EAN: 9781118432679
- Produktnummer: 13575312
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 512 S.
- Masse: H24.4 cm x B18.7 cm x D3.2 cm 948 g
- Auflage: Revised 4th Edition
- Abbildungen: Illustrations
- Gewicht: 948
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