The Big Idea
Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgi…
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Produktdetails
- ISBN: 978-1-84765-694-0
- EAN: 9781847656940
- Produktnummer: 13909284
- Verlag: Profile
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Plattform: EPUB
- Masse: 2'664 KB
Über den Autor
Robert Jones
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