For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive. For Immediate Release reveals how public relations can do just that--while also defining brands, helping companies and individuals court the press or avoid it, growing business without alienating loyal customers, resolving crises quickly, and improving first-page results on the most powerful search engine in the world (Google). 296 pp. 20,000 print.
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Produktdetails
- ISBN: 978-1-936661-16-9
- EAN: 9781936661169
- Produktnummer: 11193234
- Verlag: Benbella Books
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 276 S.
- Masse: H23.1 cm x B15.7 cm x D2.5 cm 499 g
- Gewicht: 499
Über den Autor
Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (www.5wpr.com). He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. One of the foremost public relations experts in the US, Torossian’s work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies, and academic institutions.A semi-finalist for Ernst & Young’s Entrepreneur of the Year, Ronn Torossian was named to PR Week's 40 Under 40 list, Advertising Age’s 40 Under 40 list, and is a member of Young Presidents Organization (YPO). He has worked on PR programs for clients including Whole Foods, Coca-Cola, Microsoft, Barnes & Noble Online, Evian Natural Spring Water, Anheuser-Busch, IHOP, Harrah’s Entertainment, Fortune 100 mainstay EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency, Marriott Hotels, Vail Resorts, Phillips-Van Heusen, McDonald’s, The Ice Rink at Rockefeller Center, Ahava Skin Care, Weatherproof Garment Company, Bad Boy Worldwide Entertainment Group, Pamela Anderson, Snoop Dogg, Lil’ Kim, the Government of Israel, and others.Karen Kelly is a journalist, writer and editor. You can visit her at karenkellywriter.com.
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