Ralph Krüger

Brand Growth Barriers

Identify, Understand, and Overcome Them

Buch

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make thi… Mehr

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Produktdetails

Weitere Autoren: Stumpf, Andreas

ISBN: 978-3-642-43749-6
EAN: 9783642437496
Produktnummer: 18590463
Verlag: Springer Berlin Heidelberg
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 152 S.
Masse: H23.5 cm x B15.5 cm x D0.8 cm 242 g
Auflage: 2013
Abbildungen: Paperback
Gewicht: 242

Über den Autor

Ralph Krüger and Andreas Stumpf were Brand Managers at Procter & Gamble for several years before they founded their own company Advanced Marketing Consulting in Frankfurt in 1999. Together with their team, the authors advise and support numerous national and international enterprises from the consumer goods and finance industries such as Bayer, Beiersdorf, Deutsche Bank, Nestlé, Pepsico, SCA and Wrigley, as well as companies active in B2B marketing and sales such as Bosch or Heraeus Kulzer. The authors' core competence lies in the systematic development of growth strategies - based on their own brand leadership approach - to generate sustainable growth for brands.